In the Age of AI, Real-Time Becomes Truly Crucial

"Real-time" is part of Upscore’s DNA. The value of real-time is immediately clear. No one wants to wait. In the age of AI, real-time becomes truly crucial. This is because machines are increasingly making decisions based on data.

The motto "Everything in Real-time!" originated during the concept phase of Upscore over ten years ago and continues to live in every element of our product range today.

Data is not extrapolated, estimated, aggregated, or "sampled." It is always available in its "original state" and immediately usable: through Upscore boards, the live view, the big board, the HUD, via API, or streaming. For Upscore users, this is normal. However, those who have used other data tools are surely familiar with the situation: "I hope the data from yesterday is ready by the time the morning conference starts!"

Anyone who manages a website also appreciates the advantage of real-time. It’s all about quick action and reaction. Real-time has another benefit: The data in the live board or HUD used for fast website management is 100% identical to the data available in Upscore for analyzing long-term trends. No gaps, no contradictions.

But despite all the advantages: Until now, real-time could have been seen as a "nice to have" – it’s possible to manage without it. Many data tools work this way. After all, humans as data processors can – theoretically – live with inconsistencies and delays.

Automation Requires Real-Time Data

Upscore data is increasingly becoming part of automated processes. Which articles are displayed in one of our recommendation boxes? Which subscription offer does the Upscore paywall show to a specific user in a specific situation? Data is not only measured in real-time here; it also drives actions in real-time. So fast that the users out there won’t notice any delays.

And the development continues: Soon, we will see the first websites that automatically optimize themselves based on Upscore data. It’s also not science fiction that paywall tests will no longer be controlled by humans. All of this requires data, in the highest quality. And that’s always – exactly: real-time.

Joachim Dreykluft is Head of Data & AI Strategies at Upscore.