We are Upscore.
Our goal is to equip digital media organisations with the information and tools they need to grow successfully.
We believe in good journalism and the value of good content.
This is the motivation behind Upscore a one of the most modern and powerful solutions for managing and increasing the success of digital publishing business models.
It is important to us to work closely, openly and directly with our customers and partners. Only in this way can we find answers to these core questions together:
- How can the content product be designed from a journalistic and economic point of view so that maximum benefit is created?
- How can the product be managed manually or with the help of algorithms so that engagement, monetisation and attractiveness for subscriptions is increased?
- How can editorial teams easily find out how individual articles resonate with the readers and which topics are the most relevant?
- How can one ensure that the offer on a home page always lead to the best results?
- Which of the many possible KPI should be used and weighted to assess the journalistic and economic success of content?
- What does it take to create a culture of data-informed collaboration across team boundaries in a media organisation?
We provide the data and algorithms to help editorial and publishing teams answer these questions and to succeed in an increasingly complex environment.
The company
Since our platform was launched in 2015, we have been providing data, information, tools and algorithms that help editors and publishing teams make better decisions and be more successful.
We have developed the Upscore platform on highly scalable technology to accommodate the dynamics of digital publishing. We process several billion data records per month.
Upscore is based in Hamburg. Our platform and data are hosted exclusively in Germany according to European data protection standards.
The Team
Our development, product and operations team, like the management, comes almost exclusively from media companies. They therefore know the requirements of digital publishing and the cooperation with editorial organisations from their own experience. In addition, they have many years of practical experience in the development and operation of highly scalable systems.
Our management has worked for large media companies in Germany and Europe and advises clients on all questions regarding digital business models.
Looking forward to hear from you:
Andreas Demuth
Founder & CEO
Andreas is founder and CEO of Upscore. When founding the company in 2016 his aim was to establish an independent publishing intelligence platform in Europe. His journey to this point: 25 years of experience at the intersection of publishing, technology and monetisation.
As managing director of AOL Germany and in senior roles at AOL Europe in London, he was involved in setting up platforms for digital subscriptions and marketing early on. Later, as CEO of the Centrum Holdings Group in Prague, he was responsible for further developing one of the largest digital media companies in Eastern Europe – focusing on product innovation, growth and revenue models.
His career started at Bertelsmann, where he, among other roles, served as General Manager of the Bertelsmann Financial Services in Dublin, establishing an international subscription billing solution. At Upscore he combines these perspectives: strategic, technical and commercial. Andreas’ goal is to make digital business models measurably more successful for media companies – and thus contribute to the economic future of journalism.
Christian Hasselbring
Business Development
Christian is an expert in digital media and revenue models – with more than 25 years’ experience in digital publishing and business development. At AOL Germany he was Director Content and Community, later at Gruner + Jahr he served as Managing Director of stern.de where he played a key role in driving the digital transformation of the stern brand.
In 2011 Christian launched the first digital payment solution at stern.de. Since then, he's been driving the advancement of subscription and revenue strategies. In leadership roles at Heinrich Bauer Verlag, Tomorrow Focus, Welt and Berliner Morgenpost Christian was responsible for reach and revenue growth as well as digital innovation – with particular emphasis on establishing data-based decisions, automating content processes and genuine user centricity. Hence, he gained extensive experience in community, social, SEO, mobile and automation projects.
At Upscore, Christian combines his experiences in business development to strategically and practically support media businesses in all aspects of growing their digital revenue models.
Christopher Zippert
Head of Sales
Christopher is Head of Sales at Upscore and has more than 20 years of experience in the publishing business. He knows the classical publishing processes inside out – from print business to digital transformation. His career took him from training to leading sales positions to executive management, accompanied by studies in communication science and an MBA focused on digital platform strategies.
With a deep understanding for market dynamics, business models and customer needs, Christopher has supported and implemented numerous transformation projects in media companies – with a clear focus on customer-centred innovation and sustainable growth.
At Upscore, Christopher drives the development of our sales, expands our partner network and works with clients to set up scalable go-to-market strategies. His mission: to create solutions that deliver real economic impact and ensure the long-term success of media brands.
Joachim Dreykluft
Head of Data & AI Strategy
Joachim is Head of Data & AI Strategies at Upscore and is responsible for our Professional Service – Upscore GRIP. He combines more than 25 years of experience in digital journalism and as an expert for media transformation. Joachim played a key role in shaping the digital development of numerous media brands. This includes FTD.de, the online edition of Financial Times Deutschland, where he served as news editor.
As editor-in-chief at Schleswig-Holsteinischer Zeitungsverlag, head of HHLab and member of the executive board at NOZ Digital, Joachim held various leadership positions responsible for strategic product development and digital transformation.
His focus lies with assisting media businesses in their strategic and data-driven development – providing clear concepts to transform newsroom routines and make them measurably more successful. With GRIP he supports editorial teams in managing their content to gain more reach and impact in the long run. He works with marketing & sales teams to manage the dynamic paywall for maximum sales success.