Why We Love to Help - But Don’t Have a Helpdesk.

What we do at Upscore is often labeled as “SaaS” – Software as a Service. That may be the common term, but it doesn’t feel quite right to us. Because if software is at the center, does that mean the service just runs alongside? No.

That’s why we prefer to say: “SaaS – Service, and also Software.” What we offer is more than just cloud-based software with a helpdesk bolted on. For us, the most important thing is that you succeed with our software – not just that you have it.

Upscore is data-driven, precise, and designed to help newsrooms remain successful both economically and editorially. But numbers and data only unleash their impact once they are understood, properly contextualized, and translated into action. Especially in reader markets, that often makes the difference: only those who see how data-driven content can optimize reach and offerings will ultimately convert users into subscribers.

That’s why we put great emphasis on ensuring our users not only have access to their data, but also know how to use it effectively – whether for planning editorial topics, uncovering potential, or developing long-term strategies.

Our support is more than a helpdesk. When you contact us, you’ll get a personal response – and for German-speaking clients, in German – with a focus on your specific needs. We’ll show you how to get the most out of our tools, especially our editorial analytics, both in day-to-day operations and in strategic decision-making.

This is complemented by our Slack community, where you’ll not only find quick help but also inspiration through exchange with other publishers. In addition, we regularly host webinars where we address current topics and show how to get the maximum out of Upscore for your newsroom.

With GRIP, we help media companies take a strategic and data-driven approach to their development. The goal is to create clear concepts that transform editorial routines and make them measurably more successful. We support newsrooms in steering their content more effectively and thereby achieving greater reach and impact in the long run. Together with reader revenue teams, we work on fine-tuning the dynamic paywall to maximize sales success – always grounded in solid data and actionable recommendations.

We don’t want to change the definition of SaaS. But we believe: service deserves just as much attention as software.

Singa Feder is Junior Marketingmanagerin at Upscore