Capture data consistently
Content performance and interactions – captured completely, without gaps or contradictions.
- Unified tracking
- event data
- content model
Data Platform
A data foundation you can trust
Consistent capture of content performance, engagement and interactions. One foundation. Every team.
The basis for clearer decisions
Reveal the relationships behind performance
See how content, engagement and performance data connect – and what drives the numbers behind them.
- Connected data
- Behavioural data
- Contextual insights
Build trust in the data
Every team works with the same data: transparent, reliable and built for compliance.
- First-party data
- data sovereignty
- consistency
How teams use the Upscore Data Platform
Creating a shared data foundation for editorial, product, sales and management
Feeding Real-Time Analytics and Content Analytics with consistent data
Powering recommendations, paywalls and on-site campaigns
Tracking websites, apps and ePapers reliably
Capturing engagement, content, event and conversion data consistently
