Reveal the bigger picture
Track which content performs over time and how topics develop.
- Topic clusters
- video analysis
- long-term performance
Content Analytics
See what works over time
Analyse content, topics and formats to identify what drives lasting performance.
Find patterns. Build strong strategies.
Build on strong topics
Spot what works and build it into future content planning.
- Topic planning
- content score
- user needs
Decide on firmer ground
Work from consistent data, not isolated observations.
- Data consistency
- comparability
- content logic
How teams use Upscore Content Analytics
Evaluating which topics are worth investing in long term
Planning sections, formats and content clusters strategically
Making data-led decisions in daily editorial work
Prioritising content based on consistent performance signals
Understanding how video, audio and image content performs alongside text
